Writing & Speaking

The Role of A/B Testing in Lead Nurturing — Optimizely Blog

Secrets For Choosing the Right Mobile Messaging Channel — KissMetrics Blog

How to Hire a Marketing Technologist — MarTech Advisor

When Should You Invest in New Marketing Technologies? — MarTech Advisor

Creating Sales-Ready Leads with Marketing Automation and Lead Nurturing — The American Marketing Association

3 Ways That UX Professionals Can Contribute to Great SEO — UserTesting.com

Managing Research, Relationships, and Expectations During Your Website Redesign — UserTesting.com

6 Reasons Why Mobile Messaging Is Not Like Email — Urban Airship